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Hey Reader, by now you know that Instagram can be a goldmine if you know how to work it.

But chances are, you're like the thousands of entrepreneurs out there who post regularly, use hashtags and create a visually stunning feed....only to never see any real engagement, let alone actually sales, from their content.

Let's fix that.
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Today we're breaking down:

• Profits → This Week's Top News to Keep More Money in Your Pockets
• Pointers → Top Mistakes Killing Your Instagram Growth
• Products → Tools to Organize Your Content and Drive Sales
• Predictions → How Instagram's Newest Features Can Fuel Your Success

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💰 Profits:

This week's top news to keep more money in your pockets:

• If you're a service provider, restaurant owner, or anything else that gets rated on Yelp, you'll want to pay attention to this! Yelp just rolled out a new feature called AI-powered Review insights that will give you all the tools you need to be more competitive on their site.
• Wouldn't it be cool if you could learn new things to grow your business at the same time you're working on your business? Well pop on your headphones, Reader, and check out these 10 podcasts to level up the way you think about business.
• What's going on with TikTok? A recent report says U.S. small businesses and creators could lose up to $1.3 billion in revenue if the app is banned.

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🚀 Pointers:

Instagram is a powerful tool for building brand awareness and generating leads, especially for small businesses. But to get the most out of it, you need to focus on what actually drives results. I’ve done the homework for you, and spent some time diving into the latest Instagram trends so you can skip the guesswork. Here’s what you need to know:

1. Don't Be Boring​
   Instagram recently shared insight into the way they determine what posts they show people. It all depends on how likely that person is to engage (like, share, comment) with your content compared to others. Use Instagram Insights to track what your audience loves, then do more of that.
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   For example, Let’s say you’re a small business selling handmade candles. If your "behind-the-scenes" Reels consistently get saved or shared, it means your audience loves seeing how your products are made. Use that insight to create more content like it—and less of what’s not performing, like generic quotes or unrelated lifestyle posts. You'll want to check in on your Instagram analytics weekly and adjust accordingly.
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2. Get Over Yourself and Post Reels​
   I get it. You don't like to be in front of the camera, Reader. I've heard it a million times. But here's the thing: Instagram is still prioritizing short form video. So if you want your content to be seen, it's time to get over your fears and step into your ✨ big boss energy. ✨ I mean at minimum let's start putting together b-roll clips! Here are some ideas straight from Instagram to get you started. Bonus: Keep your Reels under 90 seconds so that they're eligible show up on the Discover page!
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3. Okay Fine, Maybe You Don't Have to Post Reels
   ​As of November, photos and carousels with music added are eligible to appear in the reels tab. This is another way to increase your reach and connect with potential customers. But you have to add music to your posts. (I recommend doing a mix of reels and carousels with music for maximum discovery!)

Sidenote, are you following The Profit Makers Club on Instagram? We'll post daily tips to help you grow!

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⚡️ Products:

Here are the tools you need to streamline your Instagram game:

• ​Buffer*
  We're making life easier in 2025, Reader. Stop juggling posting times and product creation. Use buffer to plan ahead and schedule out your posts so that you stay consistent.
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• ​ManyChat*​
  ManyChat can help you turn followers into customers faster than you can say super-cali-fragi-listic-exp...(okay, that's enough). ManyChat automates your DMs, letting you instantly respond to inquiries, collect leads, and even guide users through purchases. It's like having a 24/7 social media manager.
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• Meta AI​
  AI tools are all the rage. So if you're focused on delivering the best Instagram content to your audience, why not utilize their built-in AI feature? To access Meta AI, go into your messages on Instagram, click the compose button and search "Meta AI." Try asking it questions like "Help me generate 3 Reels ideas using only b-roll to promote (insert product, service, or business description)." Let me know how it goes!

*Heads up: I may earn a commission if you grab these, but I only recommend tools I actually love and use in my business!

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🔮 Predictions:

Just like any social media platform, Instagram is always changing. Here are my top predictions:

1. Instagram Latest Feature, Trial Reels, Will Bring Your Brand More Awareness: Think of Trial Reels as a new way to test out your content and see what performs best before showing it to your followers. That's right, Instagram will show your content to non-followers first (so you can see if it really hits or not). But more than just a tool to check engagement, by using Trial Reels you broaden your reach -- and hopefully those non-followers who engage become followers. Learn more about how to use this new feature.
2. Channels Will Drive More Customer Retention: Instagram Channels present unique opportunities to engage with your audience. By allowing you to connect with followers directly--and bypass the algorithm--they ensure your messages reach your audience when it matters most. Loyal customers will actively seek out your channel to stay updated on exclusive deals, promotions, and announcements...all helping to create stronger connections and driving retention.
3. Video Content Will Thrive: Instagram is already doubling down on short-form content. Brands that embrace this trend will reap the rewards. Consistently creating Reels is a strategy and businesses that master this format will see major growth in both followers and engagement.