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Happy New Year Reader! 🎉

As we step into 2025, there’s no better time to reflect on where you’ve been and where you’re headed.

For small business owners like you, the new year isn’t just about resolutions—it’s about creating momentum, setting bold goals, and making the changes that will propel your business forward.

I know how busy things can get when you’re juggling running a business and planning for growth.

That’s why I’ve packed this week’s newsletter with actionable insights, tools, and predictions to help you hit the ground running in 2025.

Let’s make this your year to build a brand that stands out and creates the opportunities you’ve been working so hard for.

Here's what's on the agenda today:

• Profits → This Week's Top News To Keep More Money In Your Pockets
• Pointers → Business Cards Don't Open Doors. Your Personal Brand Does.
• Products → 3 Tools To Help Me Build My Brand On Autopilot
• Predictions → Why 2025 Will Be The Year Of Personal Branding

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💰 Profits:

This week's top news to keep more money in your pockets:

• Who carries cash these days? As more small businesses transition to cashless establishments, those fees associated with accepting credit cards are becoming one of the largest expenses for small business owners.
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• New year, new small business trends. Here are 7 predictions experts are making about the small business landscape.
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• Your personal brand is what's going to get you the deals you want — or, your lack of one will have your ideal clients picking someone else over you. Check out these 10 personal branding mistakes you're likely making (and how to fix them).

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🚀 Pointers:

Reader, your business card, website, social channels are important basic necessities to have, but they don't open doors for you.

You know what will? Your personal brand.

Even though we often like to believe we're "one of one," the reality is that there are tons of businesses that do what you do. It’s not enough to just have good products or services. You have to show your potential customers why your business is the one they should choose.

Here’s why your personal brand matters more than ever in 2025:

1. Your Personal Brand Speaks When You’re Not in the Room.
   ​Before they even call you, potential customers are Googling your business, checking your LinkedIn, reading reviews and scrolling through your social media. Your personal brand shows them who you are as a founder, what you stand for, and why you’re worth their attention—before you even have the chance to pitch yourself.
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2. Opportunities Don’t Come From Ads—They Come From Relationships.​
   Your personal brand helps you build connections. By showing up consistently and authentically online or at events, you build trust and become the business owner people want to work with. Relationships built on trust convert faster than any marketing campaign.
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3. Your Brand Is What Makes You Memorable.
   ​Plenty of small businesses offer great products or services. Your personal brand is what sets you apart. It’s the story you tell, the values you share, and the unique personality you bring to your business that make you unforgettable.

In 2025, customers aren’t just buying products—they’re buying you. Your personal brand helps them see the trust, vision, and alignment that make your business the obvious choice.

So, what does your personal brand say about your business right now? Is it attracting opportunities—or holding you back?

If you’re ready to make your personal brand the most powerful tool in your business, download my free guide to help you stand out on LinkedIn.

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⚡️ Products:

Hopefully some of today's newsletter has resonated with you and now you're thinking, "I really do need to spend more time building out my personal brand."

Your next concern may be, "But I don't have time to focus on that when I'm working in my business everyday."

Well, I've got a solution for you. Here are 3 tools I use to build my brand on autopilot:

• ​ManyChat​
  ManyChat is a simple tool that helps you save time by automating your messages on Instagram, Facebook, and more. It’s like having an assistant that handles your customer questions, keeps your audience engaged, and builds relationships—all while you focus on running your business.​
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• ​Kit (Formerly known as ConvertKit)​
  ​ConvertKit is an easy-to-use email marketing tool that helps you stay connected with your audience and grow your business. It lets you send automated emails, create landing pages, and build relationships with your customers—all while saving you time, so you can focus on the work that matters most.
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• ​Buffer​
  ​Buffer is a simple social media scheduling tool that helps you plan and post content across multiple platforms, even when you’re busy running your business. It keeps your social media active and engaging, so you can focus on serving your customers without constantly worrying about what to post next.​​

*Heads up: I may earn a commission if you grab these, but I only recommend tools I actually love and use in my business!

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🔮 Predictions:

The world of business is changing fast. Here’s what’s happening:

• Competition in small business markets is fiercer than ever.
• AI tools are influencing purchasing decisions, boosting personalized recommendations and content from brands with strong online presences.
• People want to buy from or work with those they trust—and that trust is built through personal branding.

If your brand isn’t standing out online, you’re missing out on opportunities.

In 2025, your personal brand won’t just be helpful—it’ll be essential for success.

Now is the time to build a brand that opens doors and creates the opportunities you deserve.

Ready to take the first step? Check out my personal branding resources here.