đź’° Profits:
This week's top news to keep more money in your pockets:
Ready for Your Glow-Up?
🚨My new personal branding course, The Glow Up Guide, is officially open for enrollment—but only for 6 days! 🚨
If you're ready to stop being overlooked and start building a personal brand that gets you noticed, paid, and in demand, this is your moment.
You’ll get the exact step-by-step strategy to position yourself as an expert and attract high-value opportunities—without chasing them.
Doors close on February 16 at 11:59 PM CT—click here to enroll before it’s too late! 🚀
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🚀 Pointers:
Love it or hate it, Kendrick Lamar’s Super Bowl performance was unapologetically Kendrick.
In a night filled with mainstream hits and nostalgia, he didn’t try to appeal to everyone. Instead, he doubled down on what makes him, him — lyrical depth, cultural storytelling, and a performance style that’s raw, intentional, and deeply rooted in his artistry.
Some people praised it. Others didn’t get it. But the reality is: it was never meant to be for everyone. And that’s exactly why it worked.
This is the essence of personal branding — showing up as your authentic self, consistently, so the right audience connects with you. Kendrick isn’t in the business of making music for the masses. He’s in the business of making music that speaks to his people. And in doing so, he’s built a brand that’s unmistakable, undeniable, and most importantly, unforgettable.
The same applies to your personal brand. You’re not supposed to resonate with everyone. When you try to be everything to everyone, you water down what makes you unique. But when you own your voice, values, and vision you attract the people who actually align with you.
So, as you build your personal brand, take a note from Kendrick: Stay true to who you are. Speak directly to your audience. And remember whether they love it or hate it, the right people will always get it.
⚡️ Products:
- ​Zapier - If you're a newbie on the block or solopreneur, success comes with automation. Zapier has allowed me to automate almost anything I can think of.
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- ​HubSpot's 2025 State of Marketing - I've been geeking out over all things AI and came across this HubSpot report. It's literally breaking down all the trends, tools and strategies shaping many company's marketing efforts this year -- and of course, AI is the star.
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- ​Teachable - Building a digital course is far from easy—anyone who says otherwise is lying! I’ve spent the past two months creating my personal branding course, and with so many moving parts, it could have been overwhelming. Thankfully, Teachable’s intuitive platform and responsive customer service have made the process smoother, allowing me to focus on delivering great content instead of stressing over the tech.
*Heads up: I may earn a commission if you grab these, but I only recommend tools I actually love and use in my business!
đź”® Predictions:
AI has undeniably changed the way we work. It’s made tasks like copywriting, brainstorming, and data analysis significantly faster. I can generate content ideas in seconds, draft marketing copy in minutes, and analyze trends without spending hours digging through spreadsheets. In theory, this should free up my time. But in reality, I just find myself working more.
When AI makes work easier, it also raises the expectation of what we should be able to accomplish. Instead of slowing down and enjoying the extra time, like most overachieving entrepreneurs, I have just filled it with more work.
More projects, more tasks, more deliverables.
The mindset shifts from “this used to take me an hour, now it only takes 10 minutes” to “great, now I can get even more done in that hour.” And before you know it, AI isn’t reducing our workload...it’s just expanding our capacity to take on even more.
So, is AI helping us work less? I don’t think so.
It’s making us more productive, but that doesn’t always translate to less work...it often just means different work.
The challenge now isn’t just learning how to use AI effectively, but also figuring out how to set boundaries so we don’t just work faster, but smarter.
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