💰 To Be or Not to Be: TikTok Edition

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To my friends and fellow entrepreneurs in Southern California,

My heart is with you during this difficult time as wildfires impact your communities, homes, and businesses.

I know the resilience it takes to build something in the face of challenges, and I stand with you in spirit. If there's one thing I've learned, it’s that our entrepreneurial community is rooted in strength, creativity, and solidarity.

Please know you’re not alone, and I'm holding you close in my thoughts and prayers.

Don't hesitate to reach out if there's any way I can spread the word on causes and initiatives to support you all.

Here's what's on the agenda today:

Profits → This Week's Top News To Keep More Money In Your Pockets
Pointers → Customers Don't Buy Products. They Buy Stories. What's Yours?
Products → 3 Free Resources to Grow Your Personal Brand
Predictions → TikTok: To Be or Not To Be?

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💰 Profits:

This week's top news to keep more money in your pockets:

Myspace, Vine and now, TikTok, have shown us that just as face as social media platforms pop up, they can be deprioritized, sold (or...in TikTok's case... be potentially banned). So it's time to take the diversification of your marketing efforts seriously. Here's how
AI this. AI that. You can't escape it, so you might as well start using it in your business. (I promise it truly does increase your productivity). Here's how to choose the right AI tools for your small business.
Speaking of AI, you can also use it to make your personal brand stand out this year. Try these 7 prompts in your favorite AI conversation tool.

🚀 Pointers:

Reader, your customers don't just buy your products. They buy your story. And, your personal brand is the story you tell every single day, whether you realize it or not.

The businesses and entrepreneurs that stand out aren’t necessarily the ones with the fanciest websites or the biggest ad budgets—they’re the ones who know how to connect with their audience through storytelling.

Your journey, your values, your why—these are the things that make your brand memorable and magnetic. It’s not about perfection; it’s about authenticity. And when you learn to tell your story in a way that resonates, you’ll find opportunities chasing you.

That’s why I’m so excited about my upcoming Personal Branding Masterclass: Get Noticed, Get Paid, where I’ll be sharing my 3-step framework for building a brand that captivates, connects, and converts—no matter your follower count.

If you’re ready to craft a story that opens doors, attracts dream clients, and positions you as the go-to in your niche, this masterclass is for you.

Grab your (virtual) spot here.

⚡️ Products:

Since I've been talking a lot about personal branding this month, I wanted to make sure you had all the free resources I've created to help you build out your brand this year.

Get Found on Instagram
Discover how to make your Instagram profile stand out with simple SEO strategies that attract the right audience.
10 Content Ideas to Build Your Personal Brand on LinkedIn
Don’t start from scratch on Linkedin. Here are 10 of my proven content ideas to get you started posting regularly and consistently — while building your personal brand.
The 2025 Small Business Marketing Toolkit
This guide helps you map out a simple, actionable marketing plan to attract more customers and hit your 2025 revenue goals—without the overwhelm.