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Hey Reader -

This week, we’re talking about the shifts that could impact your business—from policy changes to marketing strategy and the tools that make execution easier.

The Trump administration is shaking things up at the SBA, cutting resources that small business owners rely on. With firings, funding changes, and new barriers to federal contracts, it’s getting harder for entrepreneurs — especially minority-owned businesses — to access critical support.

The marketing landscape isn’t getting any simpler either. With endless platforms and tactics to choose from, small business owners are spreading themselves too thin instead of focusing on what actually moves the needle.

And if you’re creating content, I’ve got a few recommendations to make your life easier—including a video editing tool that’s saving me hours and a B-roll platform that doesn’t scream generic stock footage.

Oh, aaaaand I’m building something new 👀—but before I spill the details, I want to hear from you. If you’re down to share your biggest marketing challenges, hit the link at the end of today's newsletter.

Let’s get into it.👇🏽

Here's what's on the agenda today:

• Profits → This Week's Top News To Keep More Money In Your Pockets
• Pointers → The Small Biz Shake Up: What Trump's SBA Changes Mean for You
• Products → A Book, A Video Editing Tool, & Realistic B-Roll
• Predictions → More Data, Smarter Marketing...But Only If You Know How To Use It

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💰 Profits:

This week's top news to keep more money in your pockets:

• All potential customers are not created equal so here's how to tell if someone is actually going to buy from you.​
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• 2025 is throwing lots of curveballs, but here's 4 new habits you can implement to navigate uncertainty.
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• ​These 17 tips will help you crush it in your 9-to-5 while also capitalizing on that 5-to-9.

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🚀 Pointers:

The recent shake-ups at the Small Business Administration (SBA) and federal agencies under Trump’s administration are sending ripples through the small business world — and yes, we're all battling headaches at this point.

Over 100 SBA employees were abruptly fired causing major disruptions in loan processing, business support, and guidance. On top of that, the administration slashed federal contracting goals for Small Disadvantaged Businesses (SDBs), dropping the target from 15% to the statutory minimum of 5%. That means fewer federal contract opportunities for small businesses, especially minority-owned ones.

And then there’s the broader economic uncertainty — tariffs are increasing costs, immigration policies are tightening labor pools, and small businesses are left navigating unpredictable terrain.

So, what does this mean for you?

• Expect slower SBA support for loans, grants, and business development.
• Federal contracts for small businesses just got harder to secure.
• Economic volatility means business owners need to stay agile and prepare for potential cost increases and workforce challenges.

If you’re a small business owner, now’s the time to stay informed, explore alternative funding sources, and double down on your resilience. Because in this new landscape, adaptability is a necessity.

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⚡️ Products:

• ​How to F*ck Up Your Startup - Yes, this is a book... but is a book not also a tool for growth?! This bestseller by Kim Hvidkjaer dives into the major mistakes (and hard-earned lessons) founders make when building a business. Even if you’re not in tech, the insights are universal because bad decisions don’t discriminate by industry. If you want to avoid the pitfalls that sink startups, this one’s worth the read.
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• ​Descript - I’ve been using Descript to record and edit videos for my personal branding course, and let me tell you something...its is hands down the easiest video editing tool I’ve ever used. As someone creating this course solo, with zero external production support, I probably would’ve "thrown in the tile" if it weren’t for Descript. If you need a user-friendly way to edit videos without the headache, this is it.
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• ​Packsia - If you're looking for realistic, aesthetically pleasing B-roll that doesn't give off stock imagery vibes, Packsia is your girl. I've been using some of the videos for content on The Profit Makers Club's IG account.

*Heads up: I may earn a commission if you grab these, but I only recommend tools I actually love and use in my business!

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🔮 Predictions:

Small businesses have more marketing tools at their fingertips than ever before. From social media ads to email automation, influencer partnerships to SEO, the opportunities to grow are endless. But here’s the problem: more options don’t always mean better results.

With so many platforms to choose from, it’s easy to spread yourself too thin—posting everywhere, running ads with no clear strategy, and investing in tactics that feel like they should work, but don’t actually move the needle.

The ugly truth is that most small business owners don’t have a clear picture of what’s actually driving ROI.

Marketing isn’t just about being everywhere. It’s about being in the right places, investing in what works, and having the data to back it up.

That’s why in 2024, the businesses that win won’t be the ones doing the most—they’ll be the ones making the smartest, data-driven decisions.

Can I let you in on a secret, Reader? 👀

I'm building something new to help small business owners understand just how well their marketing efforts are working to drive revenue for their business. I’d love to learn more about your current marketing challenges, as well as your successes!

If you're open to giving me some insight on your entrepreneurial journey, please take 2 minutes and complete this short form.

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